top of page

Arrests, Expulsions, and Beer Tears - OH MY!

Last week was a doozy.


We witnessed the arrest of former president.


We witnessed the expulsion of two Black state representatives in Tennessee.


And, we witnessed the beer soaked tears of some Bud Light fans when they discovered that their favorite beer company partnered with transgender influencer, Dylan Mulvaney, in a contest to film yourself carrying beer.


That is a lot of potential material for Mondays with Melanie. Let's go with the latter. As someone who has a whole business model that helps organizations build cultures that honor the worth and value of every person I have been particularly interested in how Anheuser Busch navigated this situation.


What seemingly kicked off the explosion of beer fragility all over Al Gore's interwebs was a Kid Rock video where he lined up his (assumed) previously purchased cases of Bud Light and mowed them down with an assault rifle. And, no, I won't link the video.


I initially came out Team Bud Light - I mean, hey, they partnered with Dylan Mulvaney! Yet, the subsequent inaction by Anheuser Busch has left me disappointed, to say the least.


Bud Light has ghosted social media. While typically posting at least every couple days they have been silent across their accounts since March 30 - April 1 as of the writing of this post.


Meanwhile, Ms. Mulvaney hasn't had such a great week.



You don't have to check out the comments yourself to only imagine. Last week we talked about the high rates of suicide amongst LGBTQIA+ people and that one of those reasons was the physical harm they experience. While Kid Rock mows down cases of beer, it fuels those who want to mow down Ms. Mulvaney and others like her.


The number of trans people who were murdered in the U.S. nearly doubled between 2017 and 2021 and of those, 73% were killed with a gun. [Source: Everytown for Gun Safety]


So has Anheuser-Busch said anything? Well, yes. If this counts for something, they released the following statement to public media outlets:


"Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics. From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public."


Sigh. This statement is certainly not going to satisfy those emptying their beer fridges of Bud and replacing it with the rainbow hued Coors mountains (oh, the irony) and it shouldn't satisfy any of us who work to honor the worth and value of every person.


If Anheuser-Busch is ok with hiring a transgender woman to promote their product, I would suggest that we hold them to expectations that include publicly standing up and defending her (and all trans people) vigorously when their customers come after her with their bigotry and threats. Otherwise, all Anheuser-Busch has done is add to the corporate tokenism and commodification of people. And, in this case, that is a life or death matter.


I'm not team Bud Light. I am team Dylan. I am team people. I'll buy Bud Light when they start treating her with worth and value.


-M





75 views

Recent Posts

See All

Comments


bottom of page